Why we rebuilt our business model eighteen months after launch
The practical side of building a company: business models, growth levers, product calls, and what it takes to scale without breaking. This continuing coverage brings together field notes, interviews and first-hand accounts from founders working through this exact stage right now.
Our Business Models desk tracks this beat closely, speaking directly with the people living it — the founders, not just their press releases. Expect candid detail, specific numbers where they exist, and honesty about what didn't work, not just what did.
What we're watching
This piece is part of our ongoing Business Models coverage. The Founder's Journal prioritises stories with real texture — decisions, timelines and outcomes a reader can actually learn from, rather than polished founder-speak.
The version of this story that makes it into most pitch decks is the tidy one. We wanted the messy one — because that's the one that's actually useful to the next founder. — The Founder's Journal desk
The takeaway
If there's one thread running through every business models story we cover, it's that the outcome mattered less than the decision-making that got there. That's the part worth studying.